Do you want to conquer the digital world? Do you want to expand your online reach? The answer lies in “Search Engine Optimization.” However, your SEO efforts will be in vain if you don’t have a solid content strategy in place. It makes sense. What do you do if you want to search for hotel reviews or business insights? Without a doubt, you go to Google and type your question using specific keywords. So, content marketing should go hand-in-hand with SEO if you want to expand your reach and achieve maximum profits
But, how can you improve your content marketing SEO ranking?
Create quality content
Content should be your main focus if you want to win your SEO campaign. You should strike the right balance between engaging content that catches attention and informative content that search engines prefer. If you provide poor or robot-like content, your audience will perceive your business as a non-professional one and Google will penalize your website. As a result, your website ranking will fall behind, and being on the 3rd or even 2nd page of Google’s results is not beneficial for your business.
Google bots crawl through different websites and determine their relevancy based on the added keywords. And, based on the relevant terms that searchers use, Google chooses the highest quality content to appear on the first page of search engine results. So, your content should provide value to the readers and not entirely fixate on SEO. Use a relevant keyword in your title to attract more visitors to your website and never rely on clickbait. Your content should answer your customers’ questions while incorporating keywords relevant to your industry.
Modify your URLs
It is important to use relevant keywords in your URL, the same way with your content and titles. When a user reads the anchor text, they will find that the website is relevant based on the URL. If there is no anchor text, the searchers won’t be sure if this option is relevant to their query. Also, URLs encourage users to trust your website but the title should match the URL.
The URL should be:
Implement keyword research
Your keywords should be included in your content as well as the title. At first, you should do your research and find suitable keywords to be integrated into your content. And, this step should be an ongoing practice as keywords’ popularity is always changing. Don’t use these keywords many times within your content or Google bots will classify your website as spam. However, if you don’t them enough, Google won’t understand the category of your website. It is important to naturally include the keywords in your content and not force them in there.
The keywords should be:
Go for user-friendly designs
If you want to attract attention, your website should be user-friendly, compatible with different devices, and easy to navigate. Your website should have:
Delete duplicate pages
Duplicate content can harm your website’s ranking on search engine results. When Google bots index your pages, they split link metrics between the two pages instead of attributing it to only one of them. If you have pages that are somehow similar, you should write different content on each so they will be distinctive to Google.
Check the loading time of your website
If your website has a slow loading time, your audience will be frustrated and exit immediately. This will lead to a high bounce rate, which harms your website’s ranking on search engine results, not to mention losing multiple sales opportunities.
SEO can be a bit confusing but it also offers a good chance to reach relevant audiences, build trustworthy relationships with them, and encourage them to make a purchase. Do you need help with your SEO content marketing? Contact us now and our experts will help you to outpace the competition and leave a strong print in the digital world.
